An investigation reveals that Polymarket runs a paid quote-retweet program involving over 800 esports creators, commentators, players, and media figures, paying $10 to several hundred dollars per post in crypto through a Discord server and proprietary tracking tool called PolyTrack. Internal messages show Polymarket representatives repeatedly instructing participants to make sponsored posts look 'organic,' despite requiring an X paid-partnership disclosure tag. The program has more than doubled since August, with an estimated $2,000-$4,000 payout per post for popular titles like League of Legends, Valorant, and Counter-Strike, raising questions among esports fans about gambling-adjacent companies' growing influence in the scene.
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Commenters largely view this as confirmation that Polymarket (and gambling/crypto platforms broadly) engage in slimy, barely-disclosed astroturf marketing, part of a wider concern about predatory gambling normalization and manipulated social media accounts.
2% positive
13% mixed
85% skeptical
Deep diveQuestions this post answers
How much does Polymarket pay creators for quote-retweeting its esports content?
Payouts range from about $10 to several hundred dollars per post, paid in cryptocurrency, with rates negotiated based on a creator's typical view counts before joining. Tier 1 casters, talent, and well-known players can command higher rates; one user reported earning nearly $900 in a month from roughly a dozen posts, while top negotiated fees reached the $200-300 range. Anyone tracking how crypto and prediction markets intersect with creator economies follows stories like this on daily.dev.
How many creators are in Polymarket's esports promotion program?
The program grew from over 300 creators at the start of August to more than 800 two months later, according to internal statements from Polymarket representatives in a Discord server used to run the operation. Participants include esports commentators, professional players, coaches, PR professionals, and content creators across League of Legends, Valorant, Counter-Strike, and Dota 2. Readers following gambling and sponsorship trends in gaming can track reporting like this on daily.dev.
What is PolyTrack and how does Polymarket manage its creator payment program?
PolyTrack is a proprietary dashboard where participants in Polymarket's esports promotion program input tax information and crypto wallet addresses, and through which the company tracks monthly and lifetime earnings per creator. Polymarket switched from PayPal to crypto payments after PayPal accounts kept getting blocked due to high payment volume. Developers curious about the tooling behind influencer payment pipelines can find similar deep dives on daily.dev.
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